So you spent a year buried in the writing cave. You poured your heart into the story. You delivered it on time.
And you feel damned proud that you finished that baby and that it’s actually quite good!
But now, the date approaches.
Your baby is coming out into the world.
And you realize that, well, a lot of other babies are coming out, too. How are you going to make yours stand out? How will you make certain people stop and take notice? You didn’t spend all this time and effort to have your story sitting on a shelf, you want someone to take it home with them!
But how?
Blogging helps, true, and so does Twitter, and Facebook, and My Space. But everyone seems to use these same tools to promote nowadays, too.
In this tight market, what is an author to do to help the publisher sell some books?
I have friends who believe the book should sell itself. I have other friends who’ve hired a professional publicist to help create ‘buzz’ around their books.
Me? Here’s what I’ve done so far – and I of course welcome any suggestions!
1) RT magazine ad (though I’m thinking group ads may give you more bang for your buck)
2) Scheduled blog interviews
3) Sent THE SATIN SASH out to reviewers
4) Planning a new contest for after the book launch
5) Booked several ad spaces on online sites like TRS, NightOwl romance, RT bookreviews.
I feel like I’m missing a magic ingredient and am not sure which one. More pepper? More chili? More salt? Butter, perhaps? Anyone?
Maybe I just need to sit back, relax, and just write the next danged story.





